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And you may have started looking for other options to weigh your choices. Think about the times you’ve wanted to purchase something online from a business you didn’t know. Source 3.Twitch Influencers Have Credibility

Remember, the influencer you choose will, to some degree, become the face of your brand. It’s not always about how big a following they have, but whether their personality and approach align with your brand. This benefit also relies on which Twitch influencer you choose. Don’t know all the details of your ideal buyer? Or want to attract different personas? Twitch streaming can help you. Your brand can grab the attention of global markets and perhaps develop new buyer personas too. While the highest percentage of Twitch viewers are Gen Z and millennials, Twitch influencers reach people from across the world. However, Twitch streamers can help you build relationships with users easier. They know, ultimately, you’re trying to convince them to buy your product. It’s not unusual for users to be skeptical of online brands. Users have an opportunity to connect with influencer personalities and get a behind-the-scenes peek into who they are. This figure is so high because live streaming offers an original and personal aspect to marketing. In 2022, more and more users flock to live streams, as 80% prefer this form of content over blog articles. Here are five great reasons to hire the top Twitch influencers for Twitch marketing: 1.Users Love Live Content These influencers can also help your brand through organic advertising, and the Twitch market is only expanding. You should hire a Twitch influencer in 2022 to help you gain credibility for your brand and reach a new audience. Between December 2021 and February 2022, the viewership on Twitch has increased by almost half a million (source: TwitchTracker )ĥ Best Reasons to Hire Twitch Influencers in 2022.During the last quarter of 2021, Twitch generated $75 million in in-app purchases (source: Statista ).The time Twitch viewers spent watching the influencer, xQcOW, has increased by 100 million hours within 365 days (source: SullyGnome ).Over the past year, the hours streamed on Twitch has skyrocketed by more than 45 million (source: SullyGnome ).Since 2017, Twitch has increased its partner programs by 68% (source: Mediakix ).There are over 7.5 million streamers on Twitch which is an increase of 4 million over 12 months (source: influencermarketinghub ).Source: 2.Twitch Market and Revenue Statistics The US makes up for 22% of the total Twitch viewers (source: Statista ).A staggering 71% of Twitch users are millennials (source: MuchNeeded ).Over 350 000 viewers use the Just Chatting feature the most (source: influencermarketinghub ).Daily, there are about 30 million active Twitch users (source: Backlinko ).Users have downloaded the Twitch app over 100 million times (source: Backlinko ).This figure was more than double from the previous year (source: Statista ) Twitch users have spent 1.46 trillion minutes watching video content during 2021.There are almost 3 million active users on Twitch (source: TwitchTracker ).41% of Twitch users are between 16 and 24 years old (source: EarthWeb ).65% of Twitch viewers are male, and 35% are female (source: EarthWeb ).Here’s a clear idea of the demographic and usage of Twitch users: Twitch viewers are a dynamic bunch from all parts of the world. Let’s have a look at how Twitch’s efforts have helped this platform multiply its viewership, usage, and revenue: 1.Statistics for Twitch Users and Usage This platform also encourages its streamers to promote charity campaigns for fundraising. Since its popularity took off in 2014, Twitch has become the talk of the town in the gaming community. Twitch content spans a wide range of topics, from live gaming and e-sports broadcasts, to music and other creative content to vlog-style ‘in real life’ or ‘a day in the life’ content. Many are also influencers on other platforms. Twitch influencers are social media personalities with a strong following on the Twitch video streaming platform, where they live stream video content.